Yesenia will talk about how designing for an infinite amount of screen sizes has emphasized how important it is for a designer to be nimble. Through various case studies, She'll explain different problems she's solved in her design work and how the various tools in her 'toolkit' have helped her solve these problems. Through the talk, she will cover different parts of the design phase, from discovery through creating a design system.
About Yesenia Perez-Cruz
Yesenia joined the Happy Cog team just two weeks after graduating from Drexel University’s Antoinette Westphal College of Media Arts with a degree in graphic design. Four years, many design articles, and thousands of coffees later, she's had the pleasure of creating beautiful, intuitive design systems for clients like MTV, Zappos.com, and Iron Chef Jose Garces.
An active member of the web community, Yesenia is passionate about sharing and learning from her peers. She's spoken at AIGA Philadelphia and Orlando about Designing for Content Management Systems. She shared her experiences about designing responsively at SXSW and Artifact Conference. She also is an instructor for Girl Develop It, an organization which empowers women to work on the web. She recently joined the A List Apart staff as an acquisitions scout.
In her spare time, Yesenia enjoys watching cooking and singing competitions, personifying her two cats, organizing her enormous lipstick collection, going on hikes, and feeding her hungry alter-ego, Perez Chews.